Soul is an application with a mission to bring uplifting content into users daily lives. With so much negavtivity on the internet Soul is a sanctuary for inspiration and positive vibes. The branding accompanies an innovative application which allows users to put the spotlight on others and not just themselves. Called “Shoutouts” users are able to give credit to others around them. Users can also create and share other unique content with thier followers with the intention to brighten thier lives. Users regulate this content by giving it positivity points. A +1, +2, or +3 can be attributed to users posts by the community. This goes towards an overall “Positivity Rating” which shows people how influential you are in the community for good. The end result is a community of users who are insentivised to share and create uplifting stories, links, and photos for thier followers.